HERO Doughnuts

Sometimes being a hero means wearing your underpants on the outside, but when your client is looking for a subtler approach to complement their champion pastries, you give them a cape. So working with the shell of an existing building, we took the idea of a caped crusader moving at light speed and integrating the signage, seating, and ribbon soffit into a single line that moves down, around, and through the building, only then to emerge and head down the street.  This helped to anchor the theme, as well as, organize and focus the design efforts, all in the client’s signature red.